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October 26, 2009

Jerkins: New music will not be Jam & Lewis dominated

Grammy Award-winning songwriter and producer Rodney Jerkins has created hits and hot tracks for the likes of Whitney Houston, Britney Spears, Toni Braxton, Beyonce, and the King of Pop Michael Jackson. With a roster of megastar alliances such as this, Jerkins might have every right to arrogant, but he lives his life quite to the contrary.

The super producer might have simultaneous hits, but he takes it one day at a time, as one of the most sought after music producers around. He’s finished up a track with Mary J. Blige and Drake that is not only a hit, but the AT&T commercial soundtrack and he’s currently putting the finishing touches on a track with the one of his greatest music collabo partners, Janet Jackson.

“It’s fun. We did it focusing on her fans,” he said of the track. “We weren’t trying to make a record that’s going to compete with Rihanna or Beyonce; it really is a gift for her fans. We just really wanted to tap into her fanbase, and for me – being a fan – that made it easy for me.”

“Janet is coming out with a greatest hits album. It’s due this winter for Christmas,” Jenkins revealed. He produced the single “Make Me” for the new album.

Jerkins commented that while Jackson had a great chemistry with producers Jimmy Jam & Terry Lewis, new music from the pop star will more than likely not be Jam & Lewis dominated.

“They were taking her in a different direction, but it wasn’t iconic,” Jerkins said of the famous duo. “There is a certain groove, there is a certain melodic-ness to Janet and you have to be able to capture that. Also, Janet writes. A lot of the hits that happened in the past, Janet was heavily involved in the writing process. And if you look on her last three records, she didn’t write at all. So that’s the first thing I did with her. I gave her a pen and a pad and said, ‘We’re going back to the roots. I want you involved; I want to see how you feel.”

As he mentioned, Jerkins has been a fan of Janet Jackson for some time; since her days as Penny on the 1970s television show “Good Times.”

Source: eurweb.com

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